This is your Services sub-page. In this page, you will list a specific type of service that you are looking to provide and then you will want to list a little bit of information about that particular specific service that the page is about. This allows you to rank higher organically on search engines.

For example continuing our attorney example. You have a services page that lists all of the major areas of practice as headers. Now if you wanted to create sub-pages for each of the headers, you would do it here.

If this were a DUI page, you would put information specifically and only for DUIs. So you would have information about what to do if you got a DUI, what your rights are, pricing for DUI traffic stops and the process.

This page just basically explains in more detail about the specific service that the page is dedicated to.